Sustainable Grocery Shopping

PHILIPS 2021 Student Service Design Challenge: Designing Reverse Logistic Services

Reimagining the grocery shopping experience in big-boxed grocery stores to reduce single-use plastic that comes from food packaging.

Overview

The prevailing linear economy fosters unsustainable production processes and business models, resulting in excess waste and ecosystem threats. The central challenge revolves around implementing a reverse logistics system to address these issues.

CLIENT
Student Service
Design Challenge 2021
OUR TEAM
Jennifer An
Mary Chauvin
Rachel Morris
Samira Nassiri
Scott Do
MY ROLE
Service Design
User Research
Graphic Design
Illustration
DURATION
5 months
Jan-May 2021
The Context:
By the end of 2021, Canada will have a nation-wide single use plastic ban which will eliminate the use of six products, including plastic shopping bags
our scope:
‍The Grocery Industry Waste Stream

the problem

There is a significant challenge of consumer resistance in investing and remembering to bring their own bags and containers for package-free shopping. Our findings suggest that after the ban takes effect, many consumers may opt for for-purchase options, which, although recyclable, remain single-use.

our mission

We discovered a gap between the new implementations of the law that is aiming to reduce waste and the consumers that need to follow without any preparation. As usual, the onus of sustainability falls squarely on the shoulders of the consumer, who has little choice in the larger system of how food is provided to them.

In response, our goal was to bring environmentally sustainable options to grocery shopping accessible and convenient for consumers
How might we reimagine the ritual of food shopping to empower Canadians to reduce their packaging waste while supporting a grocery ecosystem?

PackBack

A return-on-the-go reuse system designed to help Canadians develop sustainable grocery shopping habits amidst the implementation of single-use plastic. Packback was designed to bring an accessible and sustainable grocery shopping experience for users surrounding the area of packaging. Through freely packed produce and the use of reusable packaging, we aimed to tackle the problem of food waste and packaging waste simultaneously.

This project was selected as a finalist in the global Student Service Design Challenge in 2021.

our solution:
A New Grocery Shopping System using PackBack

Pack Bags

Soft mesh bags designed to replace the current clear plastic bag dispensed on rolls. They are used for items that don’t need it’s own container, but could be kept separated from other produce while shopping or in home storage. They contain items such as, but not limited to: heads of lettuce, apples, and on-the-vine tomatoes.

Pack Bins

Pint-sized hard containers used for produce that are small and delicate that could bruise if not carefully stored. Pack Bins come in two sizes and are designed with small holes in the lid to keep produce fresh. They are used to store produce such as, but not limited to: berries, cherry tomatoes, and mushrooms.

Pack-it-All

A carry-all bag that will replace the single-use or for purchase bags typically provided at checkout. Pack-It-All is a durable shopping bag that holds the Pack Bins and Pack Bags and can be carried as a handbag like a regular shopping tote, or as a backpack for hands-free convenient carrying.

Small, loose produce (berries, cherry tomatoes, mushroom, etc.) will come pre packed in the Pack Bins. The customer may choose which size they prefer and seal it themselves with the provided lid. The customer puts it straight into their shopping basket/cart.

Larger produce (lettuce heads, apples, etc.), can be stored in Pack Bags, and placed into the shoppers basket/cart.

The Pack Bag dispensers will be located frequently around the store, generally replacing the roller dispenser for clear plastic bags. This will limit customer traffic and retain shopping convenience and accessibility.

At checkout, the Pack Back containers used are scanned via a barcode system integrated into the store’s existing infrastructure. The customer pays either a deposit for each Pack Back item used, or pay a membership fee. All groceries are stored into the Pack-It-All for secure transportation home.

At home, the user can put the Pack Back containers straight into the fridge, or unpack them to their own preference. When empty the Pack Bins stack to allow for package accumulation.

At their own convenience the customers return their containers at their grocery store’s designated drop off area. There, if a deposit was paid it will be returned , and premium members will be awarded points.

Research Process

Preliminary Research Questions

Other Deliverables

01

Persona
Divider

02

Experience Flow

03

Business Model Canvas

04

Service Blueprint